Ettore Sottsass was born in Innsbruck in 1917 and he graduated in architecture at the Politecnico of Turin. He is undoubtedly one of the most influential and important figures of the last century, prominent in all radical movements from the 70s and 80s. In 1981 he founded the Memphis group, a group that has radically changed the scenario of Italian and world design.
Honored with numerous international awards, he also won the Golden Compass in 1959. Sottsass developed a vision of design as an instrument for social criticism, where “design is one way to discuss life. It is a way to discuss society, politics, eroticism, food and even design.”